SLIC General and RDB forge Bancassurance partnership for seamless insurance access
Sri Lanka Insurance Corporation General Limited (SLICGL) has entered into a strategic bancassurance partnership with the Regional Development Bank (RDB), the leading financial institution dedicated to development finance, to ensure greater accessibility and convenience for customers seeking comprehensive insurance coverage.
The landmark Memorandum of Understanding (MOU) was recently signed at the RDB Head Office in Kelaniya, with top management representatives from both organizations in attendance. The milestone marks a significant step towards providing the rural masses with accessible and affordable insurance services to empower them and contribute to uplifting the rural economy.
Through the bancassurance partnership, SLICGL's diverse range of insurance products will be available throughout RDB's country-wide branch network. To date, RDB accounts for over six million loyal account holders, supported by an islandwide network of 272 branches. Customers can now conveniently obtain insurance coverage, including motor, fire, and general insurance policies, while conducting their regular banking transactions.
The collaboration aligns with SLICGL’s commitment to deliver innovative, reliable, convenient, and accessible insurance solutions meeting citizens’ evolving needs. Leveraging RDB's widespread branch network and recognition as a trusted financial institution, SLICGL can reach a broader audience and provide all communities with peace of mind that comes with a comprehensive insurance service.
23rd SLIM Brand Excellence Awards embrace ‘Excellence in Human Intelligence’
The 23rd iteration of the SLIM Brand Excellence Awards, themed “Excellence in Human Intelligence,” has been launched. This prestigious event continues its tradition of celebrating exceptional achievements in Sri Lankan marketing and brand narratives. The awards promote constructive rivalry among Sri Lankan marketers, highlighting SLIM's commitment to marketing as a key economic force. The competition aids organisations in developing strategies that succeed in the marketplace and resonate with consumers.
Gayan Perera, President of SLIM, noted, “SLIM Brand Excellence evaluates the capabilities of Sri Lankan brand marketers working towards international standards. Our stringent evaluation process, including a comprehensive entry kit and jury presentations, ensures high-quality standards and transparency. We expect top brands from various sectors to showcase their compelling brand stories.” The awards feature 15 categories, including five primary and ten special award categories. Brands can enter multiple categories to highlight their diverse achievements.
New Age of Customer Service is Here with AI Assistants
Home-grown, fully-integrated Public Relations Agency Nehemiah Consultants is partnering with the futuristic tech company IG Technologies to introduce the customer service agent of the digital age, AI Assistants to Sri Lanka. Through the strategic partnership Nehemiah will be the authorized reseller in Sri Lanka for AI Assistants by IG Technologies.
AI Assistants are tailor-made AI applications that can be integrated to a client’s website to perform the functions of a customer service agent and more. AI Assistants can increase efficiency and boost revenue by being available 24/7, and handle multiple inquiries at the same time. The assistant can communicate effortlessly with a global audience with a 40+ language capability. Responses can be customized to suit industry, geographical location, and to match the tone of voice of your brand.
